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Quirky Kid returned to the Frankfurt Book Fair in 2017, continuing a sustained international publishing program built around psychology, education and child-focused resources.
The 69th Frankfurter Buchmesse ran from 11 to 15 October 2017. Quirky Kid attended as its publishing arm was expanding internationally, following earlier activity in Frankfurt, Bologna, Shanghai and London.
The official history of Frankfurter Buchmesse records 286,425 visitors, 7,309 exhibitors from 102 countries and around 4,000 events at the 2017 fair.
Building international publishing relationships
Quirky Kid used the fair to continue discussions around publishing, rights, distribution and international market development for psychologist-informed resources including The Best of Friends®, Basecamp® and Power Up!.
By this stage, the organisation had developed beyond producing resources only for its own clinics. Publishing had become a distinct part of Quirky Kid’s work, supported by professional distribution, industry membership and participation in major international book fairs.
Learning from the global rights market
Frankfurt is a major professional marketplace for international publishing rights and licensing. For a specialist Australian publisher, repeated attendance provided practical exposure to how books, educational resources and intellectual property move between markets.
A 2018 Books+Publishing profile of Quirky Kid Publishing later described the organisation’s growing international activity, including distribution agreements, rights discussions and lessons gained from several years of attending major book fairs.
Part of a longer Frankfurt history
The 2017 visit built on Quirky Kid’s earlier Frankfurt activity, including participation in the 2010 fair through the Australian publishing community.
Read about Quirky Kid at the 2010 Frankfurt Book Fair.
The return in 2017 shows how international publishing had shifted from an early experiment into a recurring part of Quirky Kid’s growth and partnership strategy.
