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Quirky Kid formed a distribution partnership with the Australian Council for Educational Research, ACER, helping its Australian-developed therapeutic resources reach a wider professional and education audience.
The relationship developed as Quirky Kid was expanding beyond clinical services into publishing practical tools for psychologists, educators, parents and other professionals working with children.
The partnership provided an established national distribution channel for resources including Face It Cards, Just Like When Cards, Tell Me a Story Cards and The Likes of Youth Kit.
Extending psychology resources beyond the clinic
For Quirky Kid, the ACER relationship was an important early step in translating clinical ideas into resources that could be used more widely in schools, clinics and community settings.
An ACER clinical assessments and resources catalogue from 2012–2013 lists a dedicated Quirky Kid Resource Pack and identifies Quirky Kid as the publisher, providing an independent record of the distribution relationship.
The catalogue brought Quirky Kid’s resources into the same professional purchasing environment used for psychological assessments, educational resources and therapeutic tools across Australia.
A relationship that continued to build credibility
ACER is an independent educational research organisation with a long history of working across assessment, research and educational resources.
Association with ACER gave Quirky Kid’s early publishing work valuable visibility among educators, clinicians and other professionals looking for practical child-development resources.
Today, ACER’s Wellbeing Program Guide also includes Quirky Kid’s The Best of Friends® program, reflecting the organisation’s continuing presence within Australian education and wellbeing resources.
An early publishing milestone
The ACER partnership predates many of Quirky Kid’s later publishing achievements, including Educational Publishing Awards, Australian Book Industry recognition and international book-fair selections.
It remains an important part of Quirky Kid’s growth history because it helped move the organisation’s psychology resources from local clinical use into broader professional distribution.
