Leonardo Rocker

Leonardo Rocker co-founded Quirky Kid in 2007 and leads operations and growth across its psychology services, educational publishing, school programs and BriteChild® digital psychology service.

As COO and Chief Growth Officer, Leonardo works across strategy, operations, partnerships, digital development and commercial growth. His focus is on building the systems and opportunities that allow good ideas to become sustainable services, whether that means improving how the business operates, developing a new product, establishing a partnership or finding practical ways to reach more families.

Over almost two decades, Leonardo has helped grow Quirky Kid from a small child psychology practice into a business working across clinical services, publishing, research, education and digital mental health. This has included participation in the University of Wollongong’s iAccelerate program, international publishing and education initiatives, and the development of BriteChild®. Quirky Kid later received $200,000 through the Australian Government’s Boosting Female Founders Initiative to support the development and growth of BriteChild.

Leonardo has also played a central role in developing Quirky Kid’s publishing work and has represented the business across international publishing markets including London, Bologna, Frankfurt and Shanghai. Quirky Kid’s publications and programs have received recognition through the Australian Book Industry Awards, Educational Publishing Awards Australia, Australian Book Design Awards and the London Book Fair International Excellence Awards.

Before establishing Quirky Kid, Leonardo worked with Volkswagen and Audi across Brazil, Mexico and the United States, gaining experience in operations, process improvement and solving complex business problems. He later completed a Master of International Social Development at the University of New South Wales, bringing together his commercial background with an interest in social impact and community development.

His social development work has included an internship with the UNSW Centre for Refugee Research in New Delhi and consultancy through Quirky Kid with STARTTS’ Communities in Cultural Transition program, supporting emerging refugee communities with governance, leadership and organisational development.

Leonardo holds a Bachelor of Business Administration in Marketing, a Master of International Social Development from UNSW and a Graduate Certificate in Digital Health from La Trobe University. He has also completed Governance for Social Impact through AGSM at UNSW Business School and participated in entrepreneurship and innovation programs including iAccelerate and the Sydney School of Entrepreneurship.

Alongside his work at Quirky Kid, Leonardo undertakes selected advisory and consultancy work with founder-led and purpose-driven businesses, particularly around growth strategy, operations, digital transformation and building scalable services.